war museum design 2
  Libya Expo Pavilion Shanghai, China



Philip Simpson designed the the overall graphic environment identity 'Beautiful Libya and so much more' within zoned areas to display Libya’s unique cultural depth.
The chairman of Ecou (the Libyan company overseeing the whole project) congratulated the creative team on their astonishing feat, saying 'Where there is a will, there is a way. Nothing is impossible to achieve. It was a difficult, challenging and demanding task, but your joint efforts and teamwork have made it a success story after all.'




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